LifestyleMenswearPeople

The Revival of Gucci

August 5, 2016 — by HuesOfMan0

main

LifestyleMenswearPeople

The Revival of Gucci

August 5, 2016 — by HuesOfMan0

A Look into the Liberation of one of Italy's Most Iconic Fashion Houses

Photography by Sarah Miller
Cinematography by Jay Clark Productions
Art Director: Kidd Ford
Art Director: Hues of Man
Music: “Ink” by The Ruiners

After a departure from the modern silhouettes, sharp lines and European jet-setter styling that have been their trademarks for years, Gucci went in a new direction with Creative Director Alessandro Michele, who took over in 2015. Gucci’s latest offering can be considered the first that Michele has built from the ground up. This season, we were treated to a visual journey that mapped his vision for the new Gucci: A vision that is driven by the cultural influence of youth and the power of reinvention.

Gucci_HuesofManXKiddFord_1
Knitted Cap-Gucci; Bee Vest- Gucci; Crotchet flower tie- Gucci; Laced Shorts- Gucci; Bambi Glitter Sneakers- Gucci; Glasses- vintage; Model: Tucker Mays – Pages Parkes

Gucci_HuesofManXKiddFord_2

Gucci_HuesofManXKiddFord_5
Crepe silk shirt- Gucci; Pants- Zara Man; Titan sneakers- Gucci; Jacket- Andrew Marc; Model: Joey Garcia- Page Parkes Models
Gucci_HuesofManXKiddFord_3
Take the bow blouse: Traditionally worn by women, it has now been overhauled for the confident, youthful man.

The collection’s concept has been described as Détournement (pronounced “day-ture-ney-maw”). The word translates to “rerouting” or “hijacking,” but has come to mean the integration of old cultural productions in new political, social or artistic products that reference the past, often in a scathing or mocking way. Used in political and activist circles, the word means “turning expressions of the capitalist system and its media culture against itself.”

Gucci_HuesofManXKiddFord_4
(Far right) Erik Tjon- Page Parkes: Gold lurex sweater- Gucci; Leather belt with double G buckle- Gucci; Shorts- FOSSIL; Aviator gold rim glasses- Gucci

Gucci_HuesofManXKiddFord_6

Gucci_HuesofManXKiddFord_11
Leather belt with double G buckle- Gucci
Gucci_HuesofManXKiddFord_7
This season, we were treated to a visual journey that mapped [Michele’s] his vision for the new Gucci: A vision that is driven by the cultural influence of youth and the power of reinvention.
Gucci_HuesofManXKiddFord_20
That is the real magic of Michele’s design process: He began with inspiration from a time of strict rules about masculinity and femininity, handpicked the most intricate and interesting elements without regard for gender norms…

 What Michele delivers is a tongue-in-cheek reinvention of vintage silhouettes and fabrics from the early 1960s to the mid 1970s. Take the bow blouse: Traditionally worn by women, it has now been overhauled for the confident, youthful man. Other gender-bending decisions, such as the use of floral prints, silk, lace and intricate embroidery, have been reworked in ways that manage to present unmistakably as menswear. That is the real magic of Michele’s design process: He began with inspiration from a time of strict rules about masculinity and femininity, handpicked the most intricate and interesting elements without regard for gender norms, and crafted an androgynous collection that I believe will be enduring and influential for years to come.

Tian print suit- Gucci; Embroidered Bow tie with animalia detail- Gucci
Heritage floral print suit- Gucci; Embroidered Bow tie with animalia detail- Gucci; Interlocking GG belt- Gucci
Embroidered floral jacket- Gucci; Silk Safari Shirt- Gucci; Vintage frameless aviators- Gucci; Red embroidered track pants- Gucci; Jewelry- His own
@SirJoshAaron in the embroidered floral jacket- Gucci; Silk Safari Shirt- Gucci; Aviator gold rimmed glasses- Gucci; Red embroidered track pants- Gucci; Jewelry- His own
The Urbane Savant features his own accessories to provide a finish look.
@SirJoshAaron adds a personal touch to the outfit with his own accessories.
@SirJoshAaron wears the embroidered Gucci tracksuit from the Spring 2016 collection
Each piece is meticulously made. About 23 hours were used to create all the fine embroidery for this technical track suit.
Gucci_HuesofManXKiddFord_17
Silhouettes from the 60s and 70s play a key role, such as this crepe silk safari shirt and aviator glasses.

Gucci_HuesofManXKiddFord_22

Gucci_HuesofManXKiddFord_19
What Michele delivers is a tongue-in-cheek reinvention of vintage silhouettes and fabrics from the early 1960s to the mid 1970s.
Gucci_HuesofManXKiddFord_18
Michele utilizes intricate detailing in each of his pieces for the SS16 collection. Featured here is the heritage floral print jacket.

This new collection breathes vitality back into a fashion house that many had seen as stuck in the 1990s. In particular, the men’s collection stands out themselves due to its whimsical flair. It satisfies those craving more creativity and beauty in men’s fashion. Michele has created an opening to allow men to rediscover their youthful rebelliousness through fashion by donning classically feminine elements, colors and fabrics in newer, masculine ways.

Boys of Summer
“I did not want any rules, since rules create endings, and I prefer beginnings.”- Alessandro Michele 

Cast
Joey Garcia
Tucker Mays
Erik Tjon

with special guest
@SirJoshAaron

Special Thanks to:

Lush Cotton Candy
Big Ass Balloons
Gucci of Beverly Hills
Gucci of Chicago
Gucci of Houston

Leave a Reply

Your email address will not be published. Required fields are marked *